Your expertise deserves to be heard.
But is it lost in unclear or overly complex language? Does your writing voice sound like you, or does it sound unnaturally stiff and wooden?
You want content that educates but also engages. Content that informs, yet inspires and motivates to action. Your ideas deserve better, and I’m here to help.
I specialise in taking complex ideas and presenting them with personality and persuasive power, ensuring:
- Your expertise shines through with clarity and authority
- Your writing sounds authentically you
- Readers stay engaged from the first page to the last
Every project receives the same attention to detail that I bring to mainstream publishing projects, with:
- 20+ years of editorial experience
- A sharp eye with keen attention to detail
- Strategic transformation that maintains your expertise while making it accessible and compelling to your readers
How I’ll Tackle Each Project
I will look at how you can strengthen your content, specifically:
- Your idea, style, and structure in relation to your intended readership
- Your opening/closing ‘hook’
- The phrasing of sentences and paragraphs to ensure clarity of message
- Your overall voice and storytelling style
- Language appropriate to your intended readership
- The main point effectively conveyed in relation to your book’s message
- Your knowledge/expertise effectively conveyed
- Any holes, missing arguments, confusing ideas
- Clichés, stereotypes, mixed metaphors
- Appropriate sources cited with a complete bibliography if necessary
- Inclusive language
- Whether you are leaving ideas on the table
- Whether you need to cull
- Overall strengths and weaknesses, with suggestions on how to improve flow
Next Steps
Contact me to discuss your project
Frequently Asked Questions
“Will this work for my industry/genre?”
These transformation principles work across all professional, non-fiction content. I tailor the approach to your specific audience and industry standards.
“How do you maintain my authentic voice?”
Your voice is a combination of your choice of vocabulary, typical sentence structure, rhythm, and tone. I’ll work with you to tease these out, while ensuring your expertise shines through. Your voice will be clearer and more engaging, not replaced.
“Can you guarantee my manuscript will be accepted by publishers?”
I provide professional content transformation. Publishing decisions depend on many factors, including market fit, timing, and publisher preferences.