IS YOUR BACK COVER A SNOOZE OR A SALE?
Now that it’s time to write the back cover of your book, a quick summary of what’s inside should do the trick, shouldn’t it?
No! Not quite.
Imagine walking into a store being greeted by two different salespeople.
Salesperson A drones on like a bored museum curator: “Here we have shirts. They come in cotton. Some are blue. Some are red. Over there are trousers. They have pockets and zips. We also stock socks…”
Salesperson B, however, notices your worn-out running shoes and says with a knowing smile: “You look like someone who’s serious about their morning run. Have you tried our new lightweight trainers? They’re like running on clouds – minus the rain. Your knees will thank you tomorrow.”
Which salesperson are you more likely to buy from?
The back cover of your book is your salesperson. It’s either putting your reader to sleep with a boring inventory-style summary, or it’s speaking directly to their desires, solving their problems, and making them feel understood. While the front cover catches their eye, the back cover seals the deal.
How I can help
In the few seconds that it takes to flip your book over, you need to speak to your reader’s desires, address their pain points, and paint a picture of what they’ll gain from reading your work.
Back cover copywriting
I will transform your back cover from a mere book description into a magnetic piece of marketing copy that creates an emotional connection, builds intrigue, and, most importantly, answers the reader’s question: “What’s in it for me?”
Just think; the best book in the world can’t change lives if it stays on the shelf, can it?
Your back cover copy will include:
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- Expertly crafted marketing copy
- Optimised with relevant keywords
- Two rounds of edits
- Turnaround of 48 hours
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Copywriting Fee (per back cover):
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- £70
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Why might you use this service?
This will suit you if:
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- You are an independent (self-) publisher with a completed manuscript ready to be published on Amazon (or elsewhere)
- You are a mainstream publisher on the lookout for a freelance copywriter who has a proven ability to craft SEO-optimised back cover copy within 48 hours.
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